Cookie Policy
PRIVACY NOTICE FOR USERS OF THE WEBSITE MERLOVEHICLES.COM
pursuant to Article 13 of EU Reg. 2016/679 – GDPR
Data collected from the data subject
Dear Data Subject,
we wish to inform you about how your personal data may be collected and processed while browsing this website, as well as provide all information useful to facilitate contact and interaction with our offices.
Data Controller
The Data Controller is Merlo S.p.A.
The contact details are as follows:
Telephone: +39 0171 614111
E-mail: privacy@merlo.com
Website: https://www.merlo.com
Processing of personal data
This page describes the methods for processing the personal data of users who browse or interact with the web services on the merlovehicles.com website of Merlo S.p.A.
This notice applies solely to this website and not to other external websites that may be consulted by the user via links.
Pursuant to Article 13 of EU Reg. 2016/679 – GDPR, we provide the following information:
Browsing data
The IT systems and software procedures used to operate this website acquire, during their normal operation, certain personal data the transmission of which is implicit in the use of Internet communication protocols.
These data are not collected to be associated with identified data subjects; however, by their very nature could, by being processed and associated with data held by third parties, allow users to be identified. This category of data includes the IP addresses or domain names of the computers used by users connecting to the site, the URI (Uniform Resource Identifier) addresses of the requested resources, the time of the request, the method used to submit the request to the server, the size of the file obtained in response, the numerical code indicating the status of the server’s response (successful, error, etc.), and other parameters relating to the user’s operating system and IT environment.
These data are used solely to enable the website to function correctly and may be used to resolve anomalies, malfunctions and/or to ascertain liability in the event of alleged cyber offences to the detriment of the site.
Data provided voluntarily by the user
The optional, explicit and voluntary sending of e-mail to the addresses indicated on this website results in the acquisition of the sender’s email address, which is necessary to reply to requests, as well as any other personal data included in the message.
On the pages of the site where specific collections of personal data are envisaged, the relevant detailed privacy notices are available.
Personal data will be processed exclusively for the purposes stated, thus excluding any other use. The processing of information concerning you will be based on the principles of correctness, lawfulness, transparency and confidentiality, and may be processed and stored by automated and non-automated means for the time strictly necessary to achieve the purposes for which they were collected.
Specific security measures are observed to prevent the loss of data, unlawful or improper use and unauthorised access.
Providing data is optional; however, refusal to provide personal data pertinent to the purpose of the collection may make it impossible to obtain what has been requested.
Any processing connected to the web services of this site is carried out by our authorised personnel and by third parties acting as Data Processors (e.g., hosting provider) or as independent Data Controllers (e.g., online payment service providers).
Your personal data will not in any case be disseminated unless with specific consent.
Use of cookies and other tracking tools
The merlovehicles.com website of Merlo S.p.A. uses cookies and/or other tracking tools, which are listed in detail in the table below. Where such tools are properly anonymised, they are considered technical tools and do not require consent, where applicable under the relevant legislation.
Necessary (37)
Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
| Name | Provider | Purpose | Maximum storage duration | Type |
|---|---|---|---|---|
| __cf_bm [x14] | clerk.merlo.com HubSpot hs-banner.com hs-sites-eu1.com hubspotusercontent.com hubspotusercontent-eu1.net hubspotusercontent-na1.net | This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. | 1 day | HTTP Cookie |
| __clerk_db_jwt | clerk.merlo.com | Pending | Session | HTTP Cookie |
| __clerk_db_jwt_1kbD2pu5 | clerk.merlo.com | Pending | Session | HTTP Cookie |
| __clerk_environment | clerk.merlo.com | Pending | Persistent | HTML Local Storage |
| __client | clerk.merlo.com | Pending | 400 days | HTTP Cookie |
| __client_uat | merlo.com | Pending | 400 days | HTTP Cookie |
| __client_uat_1kbD2pu5 | merlo.com | Pending | 400 days | HTTP Cookie |
| _cfuvid [x2] | clerk.merlo.com clerkprod-cloudflare.net | This cookie is a part of the services provided by Cloudflare – Including load-balancing, delivery of website content and serving DNS connection for website operators. | Session | HTTP Cookie |
| _GRECAPTCHA | This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. | 180 days | HTTP Cookie | |
| bcookie | Used to detect spam and improve the website’s security. | 1 year | HTTP Cookie | |
| CookieConsent [x2] | hr.merlo.com Cookiebot | Stores the user’s cookie consent state for the current domain | 1 year | HTTP Cookie |
| cookietest | HubSpot | This cookie is used to determine if the visitor has accepted the cookie consent box. | Session | HTTP Cookie |
| JSESSIONID | hr.merlo.com | Preserves users’ states across page requests. | Session | HTTP Cookie |
| li_gc | Stores the user’s cookie consent state for the current domain | 180 days | HTTP Cookie | |
| rc::a | This cookie is used to distinguish between humans and bots. This is beneficial for the website, in order to make valid reports on the use of their website. | Persistent | HTML Local Storage | |
| rc::b | This cookie is used to distinguish between humans and bots. | Session | HTML Local Storage | |
| rc::c | This cookie is used to distinguish between humans and bots. | Session | HTML Local Storage | |
| rc::d-15# | This cookie is used to distinguish between humans and bots. | Persistent | HTML Local Storage | |
| rc::f | This cookie is used to distinguish between humans and bots. | Persistent | HTML Local Storage | |
| spcookie | hr.merlo.com | Contains a specific session ID for the current session. Necessary for the correct functioning of the website. | Session | HTTP Cookie |
| sprsc | hr.merlo.com | Improves the speed and performance of the website by loading content faster through a CDN (“Content Delivery Network”). | Session | HTTP Cookie |
| test_cookie | Used to check if the user’s browser supports cookies. | 1 day | HTTP Cookie |
Preferences (1)
Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.
| Name | Provider | Purpose | Maximum storage duration | Type |
|---|---|---|---|---|
| lidc | Used by the social networking service, LinkedIn, for tracking the use of embedded services. | 1 day | HTTP Cookie |
Statistics (7)
Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.
| Name | Provider | Purpose | Maximum storage duration | Type |
|---|---|---|---|---|
| __hssc | HubSpot | Identifies if the cookie data needs to be updated in the visitor’s browser. | 1 day | HTTP Cookie |
| __hssrc | HubSpot | Used to recognise the visitor’s browser upon reentry on the website. | Session | HTTP Cookie |
| __hstc | HubSpot | Sets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes. | 180 days | HTTP Cookie |
| _ga | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. | 2 years | HTTP Cookie | |
| _ga_# | Used by Google Analytics to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit. | 2 years | HTTP Cookie | |
| hs-cta-interactions#cta | www.merlo.com | Collects statistics on visits to the website, such as the number of visits, average time spent on the website and which pages have been read. | Persistent | IndexedDB |
| hubspotutk | HubSpot | Sets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes. | 180 days | HTTP Cookie |
Marketing (16)
Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third-party advertisers.
| Name | Provider | Purpose | Maximum storage duration | Type |
|---|---|---|---|---|
| __ptq.gif | HubSpot | Sends data to the marketing platform Hubspot about the visitor’s device and behaviour. Tracks the visitor across devices and marketing channels. | Session | Pixel Tracker |
| _fbp [x2] | Meta Platforms, Inc. | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. | 3 months | HTTP Cookie |
| _gcl_au | Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. | 3 months | HTTP Cookie | |
| _gcl_ls [x2] | Tracks conversion rate between the user and the advertisement banners on the website. This is done to measure the efficiency of an advertisement on websites. | Persistent | HTML Local Storage | |
| collect/ | Used to send data to Google Analytics about the visitor’s device and behaviour. Tracks the visitor across devices and marketing channels. | Session | Pixel Tracker | |
| ddm/activity/src=# | Pending | Session | Pixel Tracker | |
| IDE | Used by Google DoubleClick to register and report the website user’s actions after viewing or clicking one of the advertiser’s ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user. | 400 days | HTTP Cookie | |
| lastExternalReferrer [x2] | Meta Platforms, Inc. | Detects how the user reached the website by registering their last URL address. | Persistent | HTML Local Storage |
| lastExternalReferrerTime [x2] | Meta Platforms, Inc. | Detects how the user reached the website by registering their last URL address. | Persistent | HTML Local Storage |
| pagead/1p-user-list/# | Tracks if the user has shown interest in specific products or events across multiple websites and detects how the user navigates between sites. This is used for measurement of advertisement efforts and facilitates payment of referral-fees between websites. | Session | Pixel Tracker | |
| suid | Simpli.fi | Collects data on user’s preferences and/or interaction with web-campaign content – This is used on CRM-campaign-platforms used by website owners for promoting events or products. | 1 year | HTTP Cookie |
| suid_legacy | Simpli.fi | Collects data on user’s preferences and/or interaction with web-campaign content – This is used on CRM-campaign-platforms used by website owners for promoting events or products. | 1 year | HTTP Cookie |
Unclassified (2)
Unclassified cookies are cookies that are in the process of being categorised, together with the providers of individual cookies.
| Name | Provider | Purpose | Maximum storage duration | Type |
|---|---|---|---|---|
| com.zucchetti.sitepainter.JSURL.https://hr.merlo.com:/RecruitSelection/stdFunctions.js | hr.merlo.com | Pending | Persistent | HTML Local Storage |
| currentUnit | www.merlo.com | Pending | Persistent | HTML Local Storage |
The cookies used on the merlovehicles.com website of Merlo S.p.A. are described in detail in the banner displayed upon the user’s first access, or in the tool located in the footer of all pages.
Any links contained on some of our pages lead to third-party sites that may use cookies and/or other tracking tools of various kinds; we therefore invite you to read the respective notices on such sites and to provide the consents requested.
The management of each individual tool is entrusted to the user who, manually or via the automatic settings of their browser, can decide which ones to accept, with the option to delete at any time some or all of the tools present on their browsing device.
To facilitate the setting and management of cookies and/or other tracking tools, below are the main browsers and the corresponding links to the necessary instructions for configuring such tools (the links listed lead to external pages not on our site, maintained and updated directly by the respective browser manufacturers).
- Google Chrome: https://support.google.com/accounts/answer/61416?hl=it
- Microsoft Edge: https://support.microsoft.com/it-it/microsoft-edge/eliminare-i-cookie-in-microsoft-edge-63947406-40ac-c3b8-57b9-2a946a29ae09
- Mozilla Firefox: https://support.mozilla.org/it/kb/Attivare%20e%20disattivare%20i%20cookie
- Opera: https://help.opera.com/en/latest/web-preferences/
- Safari (Apple): https://support.apple.com/it-it/guide/safari/sfri11471/mac
Further assistance in managing cookies and/or other tracking tools may be obtained by using automated services such as those offered by http://www.youronlinechoices.com/it/ or through the Ghostery extension.
All links included in this document have been added by Merlo S.p.A. to facilitate the user and are checked periodically. Should a link be non-functioning or invalid, it is the user’s responsibility to follow the instructions displayed to find the correct information; in such cases, we would be grateful to be informed so that we can keep the document constantly updated.
Rights of the Data Subject
As a data subject, you have the right to access your personal data and to obtain the rectification or erasure of such data, or the restriction of processing concerning you, as well as the right to object to processing (Articles 15 et seq. of EU Regulation 2016/679 GDPR – a copy of the articles and a specific request form may be obtained using the above contact details or found at the relevant links).
If you believe that the processing infringes the applicable legislation on the protection of personal data, you may lodge a complaint with the Supervisory Authority, as provided for by Article 77 GDPR, or bring proceedings before the appropriate courts.
Where the legal basis for processing is your consent, please note that you have the right to withdraw it at any time using the contacts provided above. However, past processing activities carried out while the consent given was in force, and the related legal effects, will remain valid even after any withdrawal of consent.
The Controller reserves the right to amend, update, add to or remove parts of this privacy notice. For ease of reference, the date of the latest update is indicated at the end of this notice. For any further information you may contact us using the contact details indicated in this notice.
The Data Controller
Merlo S.p.A.
Date of last update: 08/07/2026 – Version 1.0
